Essential Tech Resources to Streamline // Your One-Person BusinessFeb 22, 2021 08:16PM ● By Leslie Mc Carroll
Today’s solopreneurs have access to a seemingly endless pool of tech-related tools and freelance help that make running a one-person business an accessible reality.
Launching a business is a constant grind. The hardest part of getting a business up and running is the period in the beginning when you’re on your own, trying to do everything yourself so you can keep your startup costs under budget. You’re the founder, accountant, customer service representative, copywriter, developer, designer, and social media manager. As your business grows, filling all of these roles will become impossible! Thankfully, you have access to a wide range of valuable tech-based resources that can help you advance your business without hiring a team or leasing an office space. Bliss Life shares how you can take advantage of tech to grow your one-person business!
Know When to Hire Help
The most valuable skill of any business owner is possessing the foresight to call in help when it’s needed. You can’t possibly do everything yourself! And even if you try, chances are you won’t be very good at it. Hiring freelancers or service-based companies is a great way to free up your time so you can concentrate on what you’re really good at, whether it’s generating leads or building a social media following.
Do Your Due Diligence
Beyond the exciting aspects of launching a business, you also have to deal with all of the boring legal stuff. This is another area where you can save time by taking advantage of technology. For example, online services exist to make business formation quick and easy, so you won’t have to hire a lawyer or navigate piles of paperwork on your own. Forming an LLC is one of the best ways to protect yourself from financial loss if your business faces legal trouble, so try to tackle this step before your business gets any bigger!
Cybersecurity is an incredibly common issue facing small businesses, especially as more and more companies make the shift to e-commerce. Cyberattacks on small businesses are more common than you may think! According to Security Magazine, two-thirds of all small businesses have experienced a cyberattack and over half have faced a data breach. A single attack could spell the end of your small business, so make sure you’re prepared to tackle security vulnerabilities.
In today’s business world, a lot of business is conducted using smartphones, but many devices are unprotected, so you’ll need to take steps to mitigate the chances of a cyber attack on your phone. Create a secure password, be careful what you download, and install updates of your phone’s operating system. If you’re working with an outdated phone, you may also want to purchase a new model with the latest security features.
Turn to Automation
When you're running a business on your own, automation is your best friend. Any task that you can automate will save you hours every day. Invoicing is one area that’s easy to automate. Automated invoicing will free up your focus from administrative tasks so you can work on bigger-picture projects! Beyond this, automating your invoicing process will also ensure that you get paid the correct amount—and on time.
Invoicing isn’t the only time-draining business process that you can automate. You can automate social media posting, website traffic tracking, customer support, payroll, expense tracking, website backups, and even freelancer recruitment. For example, you can use online services to access pre-written job description templates and post your ad to multiple job boards at once. Thanks to the vast array of online tools to choose from, you can find an automation app to streamline every aspect of your business!
Streamline Communication and Collaboration
When you’re working with freelancers, back and forth emailing can eat up many hours of your day. Scheduling a simple meeting can mean sending over 10 emails! Add in phone calls and texts, and arranging a meeting can take more time than the meeting itself. As your business grows and you hire more freelancers to take on specialty tasks, you will need to find a better way to communicate and keep everyone on the same page. Meeting management tools like HubSpot Meetings are great for putting a stop to endless emailing. If you want to take things a step further, implement online collaboration tools like Slack, Flowdock, Asana, and Google Docs.
Find Ways to Save
As a solopreneur, you’re likely working on a tight budget. Fortunately for you, tech tools can help you save money while you get your business up and running! Selecting the right technology for your needs is key. For example, small businesses rarely need to buy their own servers. Hosting your web project through a scalable cloud service is far superior to housing your own servers, especially if you’re concerned about cost.
You can also use online tools to reduce your labor costs! Before hiring a freelancer for a particular task, search around online for a program that will make it easier for you to tackle the project on your own. For example, free graphic design apps like Canva, Befunky, and Pablo enable you to create professional graphics for social media without hiring a freelance designer. That said, sometimes it pays to outsource. Use your best judgment to determine whether you should tackle something on your own or hire an expert.
There is something incredibly satisfying about building a business on your own. But it isn’t easy! Solopreneurs have to juggle countless important responsibilities, all the while trying to build a brand that resonates with customers and impresses investors. The right tech-related tools will prove indispensable on your path to success!