Skip to main content

Bliss Life

be bold. be brave. be remembered.

Beautyque NYC Launches Discovery Box Program and Interactive Consumer Initiatives

Jan 24, 2021 02:59PM ● By Leslie Mc Carroll

Beautyque NYC, a disruptive retail marketing platform conceived by two French born, US-based female entrepreneurs and indie brand founders, Sonia Khemiri and Sylvie Giret, launched the first ever beauty 3D storefront, which provides an in-depth and interactive marketing platform for its more than 25 brands and nearly 10,000 consumers. As it continues to propel forward with both brand and consumer growth, Beautyque has launched new value-add programs to further increase the personal touch and education its members gain from participating brands.

“Besides pursuing our efforts on the technology and showcase level, and on growing our community of consumers, we are stimulating consumer engagement, and developing the discovery mission of Beautyque,” explains Co-Founders Sonia Khemiri and Sylvie Giret.

Beautyque has just launched its Discovery Box program where consumers can test high quality products for a flat fee of $15 and no subscription required. “Our members can take the time to discover new brands through enhanced content and a unique sampling program – the Discovery Box,” Sonia explains. “Consumers can select up to six samples in a single box, including a maximum of three deluxe samples. This selection allows users to personalize their box for what most interests them for beauty and wellness products.”

The deep reach to Beautyque’s members doesn’t stop with the sampling box. “They can learn more and get answers about their wellness and beauty routine thanks to our live events, and they can discuss together thanks through our newly created Facebook BeautyQlub group,” Sylvie says. “There's nothing else like Beautyque out there.”

Beautyque surveys its beauty enthusiasts on topics such as makeup use during the pandemic, and it also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.

Also new is the BeautyQlub Tested selection. “Every time a product is tested by our members in the scope of the focus group, we add it to the selection,” Sylvie adds. “An enhanced content section with members reviews is also in development.”

To learn more, visit: