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Bliss Life

be bold. be brave. be remembered.

Interview with Social Media Star, Tv Star and Vogue Model Adaleta Avdić

Sep 16, 2019 08:00AM ● By Adriane Schwartz
Adaleta Avdić was born in Bosnia in the early 90s and came to the United States as a refugee when she was 5 years old. Having escaped a life of hardship and war, she and her family arrived in Philadelphia, Pennsylvania and were part of Catholic refugee rescue and taken in by a Catholic priest and his family. The help from the church allowed Avdić's family to start a new life in the US and allowed her dad to become a professional pilot. As his career progressed, Avdić family moved to Los Angeles, three years later. 

Avdić has been working since she was 16 and went on to graduate from the University of Arizona, with a degree in Psychology and a minor in Business Writing. Taking that writing degree to a new level, Avdić established her blog adaatude.com in 2013 as part of a senior class college project. Fast forward to present day, after years of dedicated posts, she speaks to 85K readers with 47K unique page views a month. Now known globally as @adaatude on social media, she is sought after by major brands to be their brand ambassadors. Over 600,000 followers later, Adaleta Avdić is an accomplished Social Media Influencer and well-known blogger that covers various topics including beauty, travel, lifestyle, and fashion.

Beyond the blog and social media, Avdić maintains a YouTube channel with over 10K followers that engage with her videos which are uploaded once a week.  She’s always on the hunt for the perfect shade of lipstick, the best fitting clothes, and a delicious meal while traveling and exploring the world. She actually worked as a professional in the tourism industry for 7 years before becoming a full-time blogger, so traveling is second nature to her. She even got engaged in Norway! Avdić has since settled down in Tucson, Arizona and is a new homeowner. Of all her passions, she is most passionate about giving, and donating to local charities such as Casa de los Niños, and loves participating in local events and community gatherings.

Make sure to see her latest tutorial on YouTube, or read about the best product finds from around the world on adaatude.com. Follow @adaatude on Instagram, Twitter, and Pinterest for your daily dose and a fresh outlook from Adaleta Avdić!

Bliss Life (BL): The rise of influencers is a big trend and has been. Do you think this trend has longevity or do you think it is a fad?

Adaleta Avdić (AA): The trend has longevity, but who stays an influencer long-term will be a fad. 

BL: You are a refugee from Bosnia, Do you think that had a big effect on your work ethic and drive?

AA: 150%. I've been working since I was 16, to help alleviate financial stress on my family. My mom always made sure I studied, attended class, did my homework and was an overall good student. My work ethic comes from my parents because my mom and dad are both extremely hard-working in everything they do. Because we came to the US with no financial assets, I knew I had to work hard and get good grades to help me long-term when it came to academia. 

BL: How long did it take for you to "make it" as an influencer?

AA: I didn't make a dime for 3 years. My blog was a black hole of money, from my corporate job, because I wanted to redesign, have new business cards, buy an online course and so forth. It wasn't until the end of 2015 that I got my first deal for $50, and let me tell you, I was beyond ecstatic to make even a nickel back of the investment I had put into what was considered a hobby.

BL: Your niche is beauty, fashion, travel and lifestyle. What would you say is your favorite passion and why?

AA: Amongst all the topics I discuss, skincare is my absolute favorite. Without good skin, makeup doesn't look good so it's always been so important to me to ensure everyone washes their face, uses vitamin C, wears sunscreen and so forth. 

BL: What are your favorite brands to work with?

AA: A few of my favorite brands over the years have been Dr. Dennis Gross, Kiehl's, Eva NYC, Sephora inside JCPenney, Sequin Jewelry and Ashley Home Store. The biggest piece of collaborating with other brands is getting the creative freedom to be myself, and make something that is true to me. At the end of the day, I am here because of my honesty.

BL: What sets you apart from the other influencers?

AA: My honesty. No brand is going to buy my love, and I recently turned a big brand deal because I don't actually use the brand. I use their competitor and it didn't sit right with me to switch even for the collaboration when my heart and love is with a competitor. I keep it very honest, but I also have a great way of communicating my thoughts about products eloquently. 

BL: Do you accredit your psychology degree to your success as an influencer?

AA: While psychology has helped me understand why consumers will purchase a product and it does help me justify why certain actions can and will help a sale, I also don't accredit my success to that degree. Because my work ethic has always been so strong, I was smart when Instagram came out and I knew I would have to capitalize on this platform once I saw the first few ads coming to life. People don't necessarily like to read (even though I love to write... a LOT) but I know visuals make a big difference and help you tell a story. I'd really attribute my success to my work ethic and of course my ability to use creative outlets to get my point across. Whether it's writing, an image or a video, I love sharing creative concepts with the world. 

BL: What advice can you give to the next generation seeking to follow in your footsteps?

AA: Pick a niche. One that you'll still be passionate about in 5 years. Even in 10 years. Whether that's styling outfits, designing clothes, gardening, cooking... whatever that passion is, you will find your audience in the world because people will search for your content. The most important thing is to be yourself and never a replica of someone else. Too often, new influencers copy the ways of some of the veterans which doesn't make them unique or interesting, but simply highlights the original influencer with the idea. Be yourself and the world will fall in love.